Lower Budget
There are many materials to be evaluated and many experience scenarios to be researched.
There are many materials to be evaluated and many experience scenarios to be researched.
A shorter decision-making cycle requires faster response.
More professional research capabilities and tools are needed for different scenarios.
A renowned domestic makeup brand had to do a lot of consumer survey for the launch of new products before March 2021. However, traditional concept test and product testevaluation can not satisfy the product R&D in new consumption industry due to a long, slow and unprofessional process. Therefore, the brand is in need of a fast digital transformation of insights to have a more efficient and frequent decision-making.
For nearly a year, the brand has maintained highly frequent communication with members in the private domain by leveraging on the CEM SaaS platform of QuickDecision and involved fans into decision-making. By doing so, it has increased sales volume and the loyalty of fans, injecting constant vitality into the fast growth of business.
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