Slow
Limited by cost and scale, the recruitment is regionally strong and the recruitment process is slow.
Limited by cost and scale, the recruitment is regionally strong and the recruitment process is slow.
With middlemen earning the difference and the limit of numbers of sample panel, it costs more to recruit the same sample.
With recruitment via sample panel, there may be professional respondents, affecting data quality and resulting biased decision data. Form questionnaire creates poor user experience and consumers can not continuously focus on sharing real opinions.
Carry out real-time online recruitment via mobile internet platforms at home and abroad to find target population and complete consumer insight in a precise and fast way.
Cooperate with answer.jd.com to find target consumers via e-commerce search, purchase and other behaviors.
A renowned small home appliance brand owns small appliances in various categories. As the marketing plan for lower-tier markets advances, it needs to learn about the penetration rate of all categories in various cities nationwide, especially in lower-tier cities, and consumer perception of categories, purchase intentions, purchase drivers, barriers and other situations, so as to provide reference for future product marketing.
QuickDecision helped complete the penetration research of 30 categories in 2 weeks, and obtained insights from 3,000 consumers in 1000 tier 4/5 cities.
Via disruptive insight results, the brand quickly obtained basic understanding of lower-tier markets and developed marketing plans targeting such markets.
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