Many Product Needs without R&D Focus
Users’ needs are constantly changing, so the product development division have no idea of key development or optimization.
Users’ needs are constantly changing, so the product development division have no idea of key development or optimization.
Before the launch of products, the product development division determines products’ prototypes based on their speculation and ignores users’ true needs. The product development process is lack of experience assessment, leading to lower usage rate or even loss of users due to poor experience after the launch of products.
By monitoring data at buried points, the product development division only gets to know product usage but not the reasons there behind, thus lacking a clear direction for product optimization. Behavioral data of products can only reflect a certain part of indicator results, and assessment in more dimensions is required.
Without quantitative experience data, divisions working together to development products will have arguments, hindering them from reaching a consensus and reducing cooperation efficiency. There’s no reference data for the summary and review of a completed project and it’s hard to carry out efficient communication based on subjective impressions of relevant personnel.
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