The question comes first
Nine solutions are one idea landing in nine decision scenarios: open the path with real voices and real behavior, let AI compress collection, interviews and analysis into days, and deliver a conclusion you can recompute and interrogate. Launch or not, which creative, what price, what your people think — each solution answers exactly one question.
InnovationFrom trend capture to concept screening to launch tracking
- 01TrendAI · ezTest
Big-Data Product Insight
Where is the next hit product hiding online?
- 02ezTest
Rapid Idea Screening
A pile of early ideas — which deserves to move?
- 03ezTest · ezTalk · TrendAI
New-Item Launch Tracking
After launch: is it moving, and why?
Content & MarketingCreative refinement, effect measurement, platform intelligence
- 01ezTalk · ezContent
Rapid Content Refinement
Which creative lands — and exactly how to fix it?
- 02ezTest · ezTalk
Digital Campaign Measurement
Did the campaign actually lift the brand?
- 03ezTest · ezTalk · TrendAI
Douyin Consumer Intelligence
How do I see clearly into Douyin growth and conversion?
Pricing & PackValidate price and pack on simulated shelves
- 01ezTest
Pricing Compass ezPrice Test
What price — or price rise — optimizes the business?
- 02ezTest · ezTalk
E-commerce Pack Testing
Does my pack win on the digital shelf?
Brand & AudienceBrand health tracking, U&A and persona segmentation
- 01ezTest · ezTalk · ezData · TrendAI
BHT Brand Health Tracking
Is the brand healthy — and what do we fix first?
- 02ezTest · ezData · TrendAI
U&A Usage & Attitude Research
How does the target audience know, buy and use the category?
- 03ezTest · ezData
Persona Definition & Segmentation
Who exactly is my consumer — and which segment first?
OrganizationLet leadership hear the frontline directly
- 01ezTalk
Employee Listening
How does leadership truly hear the nationwide frontline?
Nine solutions, one operating logic
Never start from assumptions. Start from real voices and real behavior — social UGC, clicks inside simulated stores, frontline voice notes. Let the market speak before you frame it.
Collection, interviews, coding and analysis run in AI parallel: month-long projects compress into days, and trackers report daily. Speed is decision quality.
Every intermediate artifact survives — coding frames, transcripts, crosstabs. Conclusions are not black boxes: interrogate them, audit them, reuse them.