15 ideas screened in one wave, ranked by T1B/T2B/mean on all four metrics, with GenZ and affluent-segment breakouts.
✦A pile of early ideas — which deserves to move?
Rapid Idea Screening
Early ideas are many and rough. You need a fast, sharp sieve — and not one that just crowns the tallest dwarf, but one with success criteria that compare across projects.
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Why the old way fails
Early-stage screening must be light and fast; methods abound but success criteria don't; rough ideas are hard to present; and judging only your own ideas ignores the competitive frame.
The path
How the chain runs
- 01
A closed ideation-to-screening loop built for the earliest stage of new-product decisions.
- 02
Screened category buyers (e.g. past-3-month purchasers) each rate 3 ideas via sequential monadic rotation.
- 03
Four core metrics: purchase interest, novelty, relevance, believability.
- 04
A force-comparison pass against three well-known market products puts the competitive frame back in.
- 05
Every wave compounds into norms — general and key segments — building success criteria that actually guide go/no-go calls.
Key numbers
≥500base-audience minimum per idea (key segment ≥300)
3个ideas rated per respondent
4个core metrics: interest, novelty, relevance, belief
5个品类categories screened together for efficiency
Field cases (anonymized)
What you get
Quantified scores and rankings per idea across four metrics with segment breakouts — plus norms that compound into durable success criteria.
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