Concept screening with MaxDiff
A leading personal-care brand screened 40 color options via randomized MaxDiff sets, ranking them by preference score to pick the launch color.
Turns complex study design into reusable intelligent survey logic: AI drafts the questionnaire, recommends question groups and sets routing automatically — researcher-grade surveys in hours, not days.
Enter study variables to generate a professional survey with a live dashboard; AI generates questions and options by tag, and translates to target languages in one click.
Wire up association, reference, skip, loop, exclusion and randomization logic visually. Automatic checks flag unverified logic before launch.
Beyond basics: built-in MaxDiff, choice-based conjoint (CBC) and image heatmap questions, plus one-click Excel questionnaire import.
Test inside simulated Taobao, JD, Tmall, Douyin and Xiaohongshu interfaces or offline shelves — capturing behavior, not just attitudes.
Smooth on any device, with themed skins, voice-to-text and playful interactions that keep respondents engaged.
A leading personal-care brand screened 40 color options via randomized MaxDiff sets, ranking them by preference score to pick the launch color.
CBC price tests inside a simulated store: price-elasticity curves, share of choice and a pricing simulator that projects business impact of each strategy.
Before a mega sale, a top brand ranked 20 candidate product-page creatives via simulated commerce + MaxDiff, validating promo-price sensitivity in the same study.
ezTest is built for professional market research: MaxDiff and CBC conjoint question types, a patented logic tree, quotas, randomization and simulated commerce environments — with AI generating the full questionnaire and logic from your research objective.
Yes — 57 languages for design and fieldwork, with AI translating the questionnaire accurately for global studies.