Pack & creative competitiveness
Your pack competes against rivals on a simulated search shelf — measuring real-world win rate before launch.
Simulated Commerce Testing
ezContent · Simulated Experience Testing
Attitudes can lie; behavior can't. ezContent moves testing into simulated commerce and social environments, validating concepts, packs and content on the real purchase path.
5+simulated platforms: Taobao, JD, Tmall, Douyin, RED
2类settings: online platforms + offline shelves
Core capabilities
What ezContent does
- 01
Full-platform simulation
Pixel-faithful recreations of major commerce and social interfaces let consumers browse and decide naturally, with zero test artificiality.
- 02
Behavioral capture
Clicks, dwell, add-to-cart, choices and heatmaps are all recorded — behavior becomes analyzable data.
- 03
Real decision-path replay
Search-shelf competition → detail-page browsing → head-to-head purchase: the full decision path yields conclusions single-point ratings can't match.
In the field (anonymized)
How teams use it
Price & promo sensitivity
Paired with MaxDiff/CBC, simulated shopping reveals true share of choice under each price and promo mechanic.
FAQ
Frequently asked
Simulated testing versus live A/B tests?
Live A/B needs launched assets and traffic, with real cost of error. Simulation tests pre-launch, handles many more variants (e.g. 20 creatives) with cleaner controls, and never touches store data. Use simulation to screen, then A/B to confirm.
Want to see ezContent run on your category?
Smart insight, faster decisions