Four post-tests in five months across 4 placements × 3 ambassador creatives × 3 audiences, ranking placements and ambassadors — fastest read 72 hours after launch.
✦Did the campaign actually lift the brand?
Digital Campaign Measurement
Ad-tech gives you likes; recall-based research misidentifies exposure. This solution retargets the actual exposed audience via encrypted audience packages, turning brand lift into a proper controlled experiment.
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Why the old way fails
Trackers stop at engagement metrics; claim-based exposure identification breaks down across fragmented digital media; and traditional research reports arrive after the campaign is over.
The path
How the chain runs
- 01
Exposure-package retargeting: the brand's encrypted exposed-audience package (e.g. Yuntu → Ocean Engine) targets recruitment ads at genuinely exposed users.
- 02
Control quotas mirror the exposed group's structure, so KPI lift compares like with like.
- 03
A 30-question study covers ad recall, brand linkage, message memory and likability, decomposed by platform, placement, audience and creative — lift plus the why.
- 04
Frequency comparisons run as fast as 72h post-launch; ezTalk sessions add verbatim depth when the numbers need a voice.
Key numbers
60+campaign-measurement projects delivered
72hfastest post-launch evaluation
13-26working days for the full engagement
7年of media-recruiting experience (15-person ops team)
Field cases (anonymized)
Three 100-person sessions (450 consumers) in two weeks tested 24 assets across 6 products, harvesting 20,000 verbatims from 50 open questions — distilled into durable creative principles.
What you get
Exposed-versus-control KPI lift with causal diagnosis, steering placement, audience and creative decisions.
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