About 75% of growth came from overseas, yet frontline promoters were dealer employees — HQ never heard the store floor. Flying in was expensive and partial; dealer relays were slow and distorted. The most important growth engine was also the darkest information blind spot.
Every step reproducible
- 01ezChat
Zero-friction daily input
ezChat async interviews let promoters in 15 countries report by text, voice or store photos — whichever is easiest mid-shift.
- 02
Multimodal AI normalization
Multilingual voice notes and shelf photos convert into one readable text pool, regardless of language or format.
- 03ezData
Cluster the deal-drivers
ezData and AI clustering distilled cross-market deal-drivers (young buyers, accessory completeness, gaming-meets-work) and per-country nuances.
- 04
Make it a standing channel
The pilot hardened into infrastructure: daily frontline feedback flows in and is parsed centrally — HQ hears 15 markets directly.
- 15国countries of frontline feedback, parsed daily
- 0转述first channel with zero dealer relay
- 3+actionable cross-market deal-drivers distilled
- 天级intelligence cadence: quarterly studies → daily feed
"We used to guess what happened in overseas stores. Now we read it every morning."